By Mark Sandulli · Founder & editor · Updated October 14, 2026 · Not financial advice
Short answer: gold can be a good part of your savings, usually 3–10%, but it's a poor choice as your main investment. It protects against some kinds of trouble, pays no income, and can drop sharply. 2026 has shown both sides.
What gold has done lately
- 2025: gold rose 64%, its best year since 1979.
- January 29, 2026: it hit a record of $5,595 an ounce.
- Late February to mid-August 2026: it fell about 17%, mainly because hopes for interest rate cuts faded.
See today's price on our homepage.
That swing is the most important thing to understand. Gold is not a savings account. It can lose a sixth of its value in six months.
Why people buy gold
- It often holds up when stocks don't. In 2008–2011, as the S&P 500 fell about 57% from its peak, gold rose about 170%.
- It isn't anyone's promise to pay. No company or government can default on a gold coin.
- It has held value over decades. Gold went from about $128 an ounce in 1976 to roughly $4,500 by mid-2026.
- It's easy to sell. Major coins and bars can be sold at almost any dealer.
The downsides people don't mention
- No income. Stocks pay dividends and bonds pay interest. Gold pays nothing, and it can cost money to store and insure.
- Long dry spells. After peaking in January 1980, gold didn't regain that price for about 28 years.
- Buying and selling costs. You pay a premium over spot to buy and usually get a bit under spot when you sell. Our guide to fair premiums explains what's normal.
- Sensitive to interest rates. When rates rise, gold often falls, because savers can earn interest elsewhere. That's what happened in 2026.
Is now a good time to buy?
Nobody can reliably time gold, including the experts. In August 2026, MoneyWeek found professionals split: one called the dip a buying opportunity, another said it depends entirely on your goals.
A better question is: does a small, steady amount of gold make sense for you? For many people it does. Instead of buying all at once, some buyers spread purchases over several months so they aren't betting on one price.
When gold makes sense
- You already have an emergency fund and retirement savings in place.
- You want some protection against a market crash or inflation.
- You plan to hold for years, not months.
When it probably doesn't
- You need the money within a year or two.
- You're hoping for quick gains.
- Gold would be most of your savings.
Frequently asked questions
How much of my savings should be in gold? Most mainstream suggestions fall between 3% and 10%. Our guide on how much gold to own goes deeper.
Is gold better than stocks? Over long periods, stocks have usually grown more because companies earn profits. Gold's job is different: it tends to hold up when stocks fall.
Is gold a good hedge against inflation? Over decades, often yes. Over a few years, not reliably. Gold can fall even while prices rise, as in 2026.
Physical gold or a gold ETF? Physical coins and bars mean you own the metal outright but pay premiums and storage. A gold ETF is cheaper to buy and sell but is a financial product, not metal in your hand.
Can I hold gold in a retirement account? Yes, through a Gold IRA. See how a Gold IRA rollover works.
The bottom line
Gold is insurance more than an engine of growth. A modest amount, bought at a fair price and held for years, can steady a portfolio. Paying too much, buying in a panic, or putting in money you'll need soon are the usual ways it goes wrong.
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Where to buy
Ready to buy? Compare these dealers
- JM BullionFree shipping over a minimum orderView prices
- APMEXOne of the largest selections onlineView prices
- SD BullionCompetes hard on low premiumsView prices
- Bullion ExchangesCoins, bars and rare coinsView prices
Compare the total price for the same coin, and pay from your bank account if you can; it’s usually cheaper than a credit card. We may earn a commission from these links; it never changes the order. How we make money.
Gold IRA
Top-rated Gold IRA companies
- 1. Augusta Precious MetalsScore 8.1/10 · $50,000 minimum · 1 BBB complaint in 3 yearsGet free guide
- 2. Noble Gold InvestmentsScore 7.4/10 · $20,000 minimum · 3 BBB complaints in 3 yearsGet free guide
- 3. GoldcoScore 6.4/10 · $25,000 minimum · buys back at market rateGet free guide
Scores from our published formula: fees, minimums, complaints, buyback and transparency. We may earn a commission from these links; it never changes a score.
This is general information, not financial advice. Gold can lose value. For decisions about your own savings, talk to a licensed financial advisor.
Sources: MoneyWeek via Yahoo Finance, Aug 2026 · BullionStar: 50 years of gold returns
About this guide
Written by Mark Sandulli, founder of BestGoldPrice.com. Mark is not a financial advisor, tax professional, attorney or precious-metals dealer. This guide is general information based on public sources, not financial, tax or legal advice, and it may contain errors or be out of date. Precious metals can lose value. Confirm prices, fees and rules with the company and a licensed professional before you buy. We may earn a commission from some links. Read our full disclaimer.

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